40
felt food
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$30.55avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$11.92–$135.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$145K$145K/yr · 215K searches
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,280.12avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality