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felt board
Worth a lookShows a sweet-spot price point ($27.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.91avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$6.98–$88.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Okay1,846.03avg incumbent reviews — the moat a new listing must climb
Market size
Okay$234K$234K/yr · 492K searches
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand