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50

felt board pieces

Worth a look

Shows a sweet-spot price point ($21.85 avg), but a small market ($66K/yr) keeps it on the watch list.

Market size 17Growth 17Conversion 21Competition 75Returns 80Price range 77Avg price 92Brand share 63Review moat 80Quality gap 43

Avg price

Great$21.85

avg listing price — sweet spot $15–$100

Review moat

Great392.57

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$7.98–$39.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$66K

$66K/yr · 177K searches

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

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