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Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 76Growth 24Conversion 80Competition 20Returns 91Price range 68Avg price 88Brand share 19Review moat 48Quality gap 20

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$20.17

avg listing price — sweet spot $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Market size

Great$889K

$889K/yr · 532K searches

Price range

Good$5.52–$35.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,672.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

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