39
family
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$6.31–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$321K$321K/yr · 179K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,498avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand