41
family activities
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.20avg listing price — sweet spot $15–$100
Price range
Great$10.74–$29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,407.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 120K searches
Competition
Bad77%top-5 click share — a locked-up shelf