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fallout funko pop

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Soft demand (-47.3% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 1Conversion 37Competition 46Returns 95Price range 90Avg price 95Brand share 3Review moat 87Quality gap 14

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.12

avg listing price — sweet spot $15–$100

Price range

Great$9.95–$96.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great256.71

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$143K

$143K/yr · 166K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

Growth

Bad-47.3%

90-day search growth — must beat 0% to launch

Reviews