38
elf door
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Great279.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$5.50–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$30K$30K/yr · 65K searches
Signals Low Review Barrier