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eleven stranger things
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.67avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$5.99–$59.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good718.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$136K$136K/yr · 238K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-61.5%90-day search growth — must beat 0% to launch