46
egg toy
Skip itSoft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Price range
Good$7.35–$22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,658.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$183K$183K/yr · 318K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-56.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand