38
egg crayons
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.58–$21.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,140.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay$128K$128K/yr · 109K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-40.6%90-day search growth — must beat 0% to launch