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edible crayons

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A small market ($87K/yr) — this niche doesn't clear our bar today.

Market size 22Growth 37Conversion 37Competition 25Returns 93Price range 64Avg price 69Brand share 42Review moat 46Quality gap 67

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Good$14.28

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.67–$29.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,943.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad$87K

$87K/yr · 205K searches

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