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easter stickers
Skip itSoft demand (-98.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great238.75avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$125K$125K/yr · 547K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.38avg listing price — sweet spot $15–$100
Growth
Bad-98.6%90-day search growth — must beat 0% to launch
Price range
Bad$2.23–$7.92cheapest to priciest tracked listing — scored on the share inside $15–$100