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easter prizes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.77–$21.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,201.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay$109K$109K/yr · 178K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand