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easter eggs decor
Skip itSoft demand (-95.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good880.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.68–$24.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 189K searches
Growth
Bad-95.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand