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easter egg decorating kit
Skip itSoft demand (-98.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Good$585K$585K/yr · 1.1M searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,295.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Price range
Okay$4.06–$22.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-98.9%90-day search growth — must beat 0% to launch