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easter crafts
Skip itSoft demand (-98.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good538.2avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Price range
Okay$6.27–$19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 827K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-98.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier