44
dustin
Skip itSoft demand (-59.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.23avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$11.05–$54.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good538.13avg incumbent reviews — the moat a new listing must climb
Market size
Good$279K$279K/yr · 508K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-59.7%90-day search growth — must beat 0% to launch