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dot markers
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.2M searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Price range
Okay$8.03–$20.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,503.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-21.9%90-day search growth — must beat 0% to launch