45
donut game
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,151.54avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Price range
Okay$4.72–$24.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 24K searches