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donruss football cards 2023
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$37.33avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.22–$129.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,400.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 86K searches