57
doll house
Launch itA $5.9M/yr market growing +9.2% this quarter with returns at 3.3% — clears our launch bar.
Market size
Incredible$5.9M$5.9M/yr · 11.7M searches
Avg price
Great$94.78avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$28.99–$198.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,577.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price