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disney cards
Launch itA $1.4M/yr market growing +38.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$48.77avg listing price — sweet spot $15–$100
Review moat
Great149.39avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Market size
Great$1.4M$1.4M/yr · 2.4M searches
Growth
Good+38.9%90-day search growth — must beat 0% to launch
Price range
Okay$5.85–$278.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Out of Stock