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dinosaur playdoh set
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Price range
Good$7.23–$31.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 142K searches
Review moat
Bad6,202.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-21.6%90-day search growth — must beat 0% to launch