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64

dice

Worth a look

Shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 19Conversion 55Competition 84Returns 95Price range 75Avg price 66Brand share 87Review moat 34Quality gap 18

Market size

Incredible$4.1M

$4.1M/yr · 6.4M searches

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$4.13–$48.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.96

avg listing price — sweet spot $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,060.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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