58
day of the dead
Launch itA $2.1M/yr market growing +49.6% this quarter with returns at 4.6% — clears our launch bar.
Market size
Incredible$2.1M$2.1M/yr · 4.0M searches
Avg price
Great$54.60avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Good+49.6%90-day search growth — must beat 0% to launch
Review moat
Good1,440.36avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.87–$980.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price