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date ideas
Skip itSoft demand (-65.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Price range
Good$5.30–$40.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,930.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 43K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-65.2%90-day search growth — must beat 0% to launch