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dark horse comics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$63.18avg listing price — sweet spot $15–$100
Review moat
Great392.46avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Price range
Great$43.53–$119.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 139K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price