44
custom playmat
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$25.24avg listing price — sweet spot $15–$100
Price range
Incredible$19.93–$44.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great353.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 55K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf