46
crawling toys
Skip itSoft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.42avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$6.94–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 189K searches
Review moat
Bad4,589.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand