46
crawling baby essentials
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.55avg listing price — sweet spot $15–$100
Price range
Great$6.94–$84.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay3,380.35avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 62K searches