68
crafts for adults
Worth a lookShows a $4.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.2M$4.2M/yr · 10.2M searches
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.09avg listing price — sweet spot $15–$100
Price range
Great$5.16–$79.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,332.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand