51
counting toys
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-17.8% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.49avg listing price — sweet spot $15–$100
Price range
Good$4.56–$26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,256.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$128K$128K/yr · 345K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand