46
counters
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$4.17–$30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Review moat
Okay2,454.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 121K searches
Signals No Dominant Brand