53
coloring books bulk
Worth a lookShows low returns (1.5%), but soft demand (-3.1% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$19.00avg listing price — sweet spot $15–$100
Price range
Great$8.54–$40.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good623.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$266K$266K/yr · 383K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch