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color changing markers
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good870avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Price range
Okay$7.09–$20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 61K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier