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coin flips
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good504.39avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Price range
Good$6.78–$27.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 191K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch