44
claires
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Good$3.40–$41.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay2,188.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 477K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale