chalk stick
Worth a lookShows searches that convert (19.6% search→purchase), but prices mostly outside the sweet spot ($1.46–$10.03) keeps it on the watch list.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+41.4%90-day search growth — must beat 0% to launch
Market size
Good$306K$306K/yr · 218K searches
Review moat
Okay2,238.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.17avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$1.46–$10.03cheapest to priciest tracked listing — scored on the share inside $15–$100