40
cards against humanity case
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.61avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$16.38–$138.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,032.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$165K$165K/yr · 72K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-24.2%90-day search growth — must beat 0% to launch