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Worth a lookShows a sweet-spot price point ($28.65 avg), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.33–$41.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good533avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good$419K$419K/yr · 247K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand