52
card deck holder
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($55K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good741.72avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.77–$33.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 100K searches