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canasta cards
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Review moat
Good762.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.58–$28.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$342K$342K/yr · 220K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality