48
butterfly craft
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.00–$27.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,443.84avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 183K searches
Signals No Dominant Brand