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brooklyn 99
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible82.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$4.06–$33.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 54K searches