49
boys craft
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.95avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$6.88–$34.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,781.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 39K searches
Signals No Dominant Brand