29
bluey matching game
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,303.17avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$34K$34K/yr · 29K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Price range
Bad$8.21–$15.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Signals Low Review Barrier