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bluey board games
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Good$8.21–$23.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.47avg listing price — sweet spot $15–$100
Review moat
Okay1,534.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay$152K$152K/yr · 134K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-35.3%90-day search growth — must beat 0% to launch