44
blackjack mat
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.51avg listing price — sweet spot $15–$100
Price range
Incredible$16.78–$57.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great201.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$98K$98K/yr · 77K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch