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birthday stickers
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($3.30–$10.11) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great299.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$251K$251K/yr · 660K searches
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.60avg listing price — sweet spot $15–$100
Price range
Bad$3.30–$10.11cheapest to priciest tracked listing — scored on the share inside $15–$100